preload

About Jennifer Saunders

Jennifer_Saunders_blog

 

Jennifer firmly believes there are only two kinds of businesses, those who view marketing as a cost center, and enlightened organizations who view marketing as a profit center.

She prefers to work with the latter.

In Jennifer’s former corporate life, she would often climb atop a proverbial soapbox to preach the importance of incorporating marketing strategy into the business plan, and not as an afterthought. Jennifer clocked so many hours balancing on that soapbox that she grew rather fond of the view, and when she launched her own company in 2008 she named it Soapbox Marketing.

Jennifer resides in Northern Virginia with her left-brained husband, awesome sons, a cat, a dog and a gecko.