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About Us

Marketing Services in Northern Virginia

Soapbox Marketing offers organizations a refreshing option: flexibility.

We’re a virtual marketing firm that provides soup-to-nuts, on demand marketing services and support. You get big agency talent and know-how without the hefty price tag. We work with business owners who are unhappy with the results of previous ad hoc marketing efforts; who realized that they could no longer focus on growth and direct the company’s strategic marketing efforts; or who did not want to add a senior marketing professional to the payroll.

Soapbox also provides ongoing and project-based marketing support including content development and marketing copy writing for marketing teams at larger organizations. This is ideal for a company that has downsized or simply wants access to a particular marketing skill or expertise.

Our Philosophy

We believe that businesses deserve  access to highly skilled, affordable marketing resources without spending a fortune or adding to headcount. Working with Soapbox, there’s no need to hire a full time marketing strategist, copywriter, social media guru, SEO expert, web developer, graphic designer or project manager.  We fill in where you need us, for as long as you need us. It’s simple and (cost) effective.

Business owners work hard to keep pace, and many make do without marketing expertise.  There’s the temptation to do it yourself, but taking your eye off the ball to pinch-hit as marketer can be detrimental to business growth. When you delegate marketing activities to a staff member who’s not an experienced marketer, you don’t get the results you need to move the needle.

Soapbox delivers on-call marketing services on a monthly or as-needed basis, so business owners can go on doing what they do best: grow their business.

How We Work

That depends on how you work. Our services are available on a project basis or month-to-month. You need online strategy this month, a web site built next month, and a white paper written after that? No problem. You benefit from working with one team that gets smart on your business and supports you as you grow, no matter what type of marketing services you’ll require.

Our Story

It was in her “corporate life” as a marketing VP at a tech start-up that Soapbox CEO Jennifer Saunders got the idea for Soapbox Marketing.  Her employer was growing so rapidly that they required full-throttle marketing support but could not hire any more staff. The CIO wanted Jennifer’s tiny department to use his software interface designer for their graphic design needs (a nightmare) and the CEO suggested that his assistant could write all the web copy (a terrific executive assistant, but not a writer!)

The results were not pretty and Jennifer spent long hours trying to give the designer direction, and rewriting the website herself over the weekend.

On top of that, one sales manager shared his undercover lead generation campaign. Don’t ask. Suffice to say he had re-branded the company, complete with new tagline and color palette. And he did her a favor by distributing his work to the rest of the sales team.

Hiring an ad agency was not in the budget. Jennifer needed flexible, she needed affordable, and she needed it on the spot.  She needed Soapbox.

 

 

 

 

 

 

About Jennifer Saunders

Jennifer Saunders is a twenty five-year marketing veteran who has consistently delivered solid bottom-line results for start-ups and fast-growing organizations. She brings a wealth of practical experience to all her engagements which comes from managing marketing departments and serving on corporate management teams.

Her marketing successes span a wide range of industries:
Associations and non-profits
Business process outsourcing (BPO)
Consumer services
Educational products and eLearning solutions
Services to government, military and law enforcement
Health care and wellness
Information services and ePublishing
Professional services
Real estate
Retail
Corporate training and coaching
Technology services, cloud services and software

Prior to launching Soapbox, Jennifer held marketing leadership positions at Huthwaite, Vovici, Apex CoVantage and Mirixa; and led direct marketing activities at Best Software (now SAGE). Since 1995 Jennifer has worked in the Dulles Technology Corridor. She is a founding member and director of web and social media marketing for Networking For Good, a non-profit group that hosts monthly networking events to benefit local charities. She is active in BNI, and was president of the Herndon Business Exchange BNI chapter in 2010.

Originally from Long Island and proud of it, Jennifer resides in Northern Virginia with her husband and two sons, along with a dog, a cat and a gecko.

 

Select Client List

Ah love Oil & Vinegar

Apex CoVantage

Brush Strokes Salon

Career Launch Strategies

Copiun

Council for Institutional Investors (CII)

Clarabridge

Custom Tailors & Designers Association (CTDA)

Events For Everyone

FCA Tech

Fields Bookkeeping Services

Gilliland & Associates PC

Gear Stream

Living Well  Expo

Market Street Animal Clinic

MoCO IT Solutions

Networking For Good

R&R Auto Service

Rubino Dental Group

Serendipity Wellness & Spa

Voices of the Children

World Institute for Action Learning (WIAL)

 

Photo by Michael Pettigrew Photography.