About Us
Smart marketing is about combining the right measure of new and traditional media with old school rules about messaging, measurement and results. Soapbox Marketing leverages two decades of real-world experience to help businesses achieve success.
Founded in 2008, Soapbox Marketing is the brainchild of Jennifer Saunders, a twenty-year marketing veteran who has consistently delivered
solid bottom-line results for start-ups, fast-growing businesses and entrepreneurs. She brings a wealth of practical experience
to all her engagements which stems from managing marketing departments and representing Marketing on corporate management teams.
Jennifer’s marketing expertise spans a wide range of industries, including:
Associations, and non-profits
Business process and knowledge process outsourcing (BPO and KPO)
Consumer information Web sites and Wikis
Consumer services
Educational products and eLearning solutions
Enterprise software, SaaS and On-Demand applications including
project management solutions, business collaboration/dashboards, financial and accounting, human resources, online surveys/enterprise feedback management, patient management, database management
ePublishing
Services to government, military and law enforcement
Health care and wellness
Information services
Professional services including:
Engineering, corporate facilitation, personal coaching, creative agencies, direct marketing and production services
Residential real estate and real estate investing
Sales and professional training
Technology services, including:
IT , software development, contact automation services
Prior to launching Soapbox, Jennifer held marketing leadership positions at Huthwaite, Apex CoVantage, Vovici and Mirixa; and led direct marketing activities for inside sales at Best Software (now Sage). Since 1995 Jennifer has worked in the Dulles Technology Corridor. She is active in BNI, currently serving as president of the Herndon Business Exchange chapter. Jennifer resides in Northern Virginia with her husband, two sons, a dog, a cat and a gecko.
Photo by Michael Pettigrew Photography.

