Have you played LogoQuiz?
If you’re into graphics design, branding or business (or cars, skateboard gear or international airlines) you must download this app!
The premise is simple: each level presents you with 75 logos of major brands. Identify the company and get points. Earn enough points to earn hints, guess enough correctly and unlock the next level.
Easy, right? Not so fast! You only get to see part of the logo — a letter, a box, a squiggle — just enough to give you a clue.
After playing one level, I got my entire family involved. My 11 year old kicked butt on logos for surfer gear, video games and sneakers. My 14 year old is an airlines whiz. My husband aced lots of the tech and financial services companies. (I, of course, recognized haute couture, retail and restaurants!).
The game is so challenging, we began to Google terms like “largest world brands”, “popular orange logos” and “Asian cars”. My kids spent hours searching for clues on websites and learning about global businesses. They began to pay close attention to logos on TV and on the back of cars.
The coolest part of this family fun (besides the fact that we were all doing something together that did not involve a TV set) was that, as we identified each logo, my husband and kids learned about more about marketing and branding. What makes a good logo? Why does a company spend big bucks on a logo? How does imagery, shape and color bring about a feeling or create a personality?
Not every business can spend money on market research, focus groups and a New York agency. But if you’re thinking about redesigning your company logo. there are steps you can take to make sure the result evokes the right message. Next week, I’ll post a list of things you can do to make your logo memorable and reflective of your brand.
For now, I’ll leave you with our Soapbox Marketing logo, as seen on a future version of LogoQuiz.