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Services

 

Virtual Chief Marketing Officer

Add a CMO to your management team without the expense. We function as your marketing right arm, providing strategic guidance and ongoing, day-to-day marketing support. You get expert marketing leadership at a fraction of the price you’d pay for that guy in the corner office.

  • Strategy and planning
  • Budgeting
  • Staff management
  • Sales support
  • Lead Generation campaigns
  • Marketing metrics & campaign tracking
  • Web updates
  • Social media management
  • Vendor management
  • Event planning

 

Branding & Messaging

How you articulate your company’s vision and value proposition should be crisp and consistent, from your look and feel, marketing communications, online presence, social media outreach, on through to the message your sales force presents to customers. We  help you solidify your message and competitive positioning, then start the media and community buzzing about you.

  • Brand identity
  • 360 degree brand review
  • Corporate repositioning and rebranding
  • Corporate and product naming, corporate tag lines
  • Messaging/positioning for companies, products and services
  • Establish brand voice
  • Mission and vision statements
  • Thought leadership and personal branding

 

Content Strategy

Content strategy is simple, just list all the various people involved in the buying process including check signers, decision makers and influencers; then map the unique needs, challenges, beliefs and fears of each one to all the ways your product or service solves their problem and tie in the brand message and benefit that supports each. Oh, and then create specific content offerings for each, depending upon where they are in the buying cycle. Got it?

 

Content Development

Does your content pack a punch? The rules of effective copy writing change with the medium, but the goal is the same: to make what you have to say interesting, easy to understand, and elicit the right response. We write for your audience and make each piece credible, relevant and crystal clear (and optimized for the search engines).

  • Web sites, landing pages, and auto responders
  • Email and direct mail campaigns
  • White papers
  • Newsletters and articles
  • Case studies and customer interviews
  • Blog posts in your company voice
  • Sales collateral, brochures, product sheets, sales letters
  • PowerPoint presentations
  • Press releases
  • Video scripts, online demos

 

Web Sites

Whether you’re launching your first corporate web site or refreshing your current site, you know how much rides on the credibility of your web site. Soapbox manages every aspect of the creative and technical processes to bring your web site vision to online fruition.

  • Website audits
  • Website strategy
  • Visitor experience optimization
  • Navigation and design
  • Search engine optimization (SEO)
  • Search engine marketing/Pay Per Click campaigns
  • Landing page development and testing
  • HTML programming and coding
  • CRM and database integration
  • Content management systems

 

Social Media

Unlike mood rings and hood ornament necklaces, Social Media is here to stay. Don’t get left behind! Whether it’s maximizing your organization’s LinkedIn presence, implementing Facebook and Twitter, or creating an integrated social media strategy, Soapbox helps you make sense of connections, friends and tweets so you create a big buzz. We can also train your team to maintain your social media or we do ongoing posts on your behalf.

  • Social media strategy
  • Implement dashboard tools
  • Track results
  • Training and best practices

 

Lead Generation Campaigns

We can help you determine who to target, how to reach them cost effectively, and how to entice them to respond. From executing attention-grabbing marketing campaigns to lead cultivation and fulfillment devices, Soapbox gets your lead generation engine revved up and purring.

  • Lead nurturing campaigns
  • Permission email marketing campaigns
  • e-newsletter development, content and blast
  • Direct mail packages
  • Event promotions
  • Relationship marketing programs
  • Webinar planning and production
  • Campaign analysis
  • Customer segmentation
  • List selection and analysis

 

Collateral and Sales Support

Marketing exists to help Sales sell, so your marketing programs need to map to the way in which your sales team sells. If your collateral touts “functionality” while your sales team talks “service and reliability”, you’ve got a bad connection. Soapbox Marketing applies the tenets of SPIN® Selling to produce customer-centric marketing materials that echo the messages that sales delivers in the field. The results can be stunning: marketing and sales messages that align perfectly to drive revenue. Our expertise ranges from succinct PowerPoint presentations, product and corporate profiles, client case studies, multimedia demos and more. We’ll design it, write it, print it and launch it.

  • 360 degree collateral review
  • Brochures, product sheets, media and press kits
  • Customer Case Studies
  • PowerPoint presentations for sales teams, investors and industry analysts
  • Scripts for product demos and corporate videos