Branding and Identity

Visual and corporate branding are the face, personality and integrity of your business. We believe they should be developed hand-in-hand. Soapbox will help identify the right creative strategy for your brand. We can provide fresh creative, or work with your current creative agency. We’ve worked with dozens in the D.C. area, across the U.S. and in Canada.

• Branding and Creative strategies
• Thought leadership and personal branding development
• Collateral template development
• Corporate naming, product naming, tag lines, vision statements

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Messaging and Awareness

How you articulate your company’s vision and value proposition should be crisp and consistent, from your marketing communications, social media outreach, on down to the message your sales force presents to customers. We’ll help you solidify your message and your competitive positioning, and then start the media and community buzzing about you.

• Messaging/positioning for companies and products
• Press releases, media and analyst relations
• e-newsletter development, content and launch
• Blog development

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Content that Packs a Punch

The rules of effective copy writing change with the medium, but the goal is the same: to make what you have to say interesting, easy to understand, and elicit the right response. We’ll craft your marketing content around your message and desired outcome, and make it memorable. We write for your audience and we make each piece credible, relevant and crystal clear.

• Content for web sites, landing pages, upsell pages, auto responders, online demos
• Email and direct mail campaigns that follow best practice rules for maximum response
• White papers
• Newsletters
• Articles
• Case studies and customer interviews
• Blog posts
• Sales collateral, including brochures, product sheets, sales letters
• Press releases

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Lead Generation Campaigns

We can help you determine who to target, how to reach them (cost) effectively, and how to entice them to respond. From executing attention-grabbing marketing campaigns to lead cultivation and fulfillment devices, Soapbox gets your lead generation engine revved up and purring.

• Permission email marketing campaigns
• Winning direct mail packages
• Relationship marketing programs
• Webinar planning and production
• Campaign analysis
• Customer segmentation
• List selection and analysis
• Three-dimensional packages

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Collateral and Sales Support

You could produce a 4-color product brochure, but if what your sales team really needs are customized product sheets targeted by audience, you’re wasting time and money. And if your collateral touts “functionality” while your sales team talks “service and reliability”, you’ve got a bad connection. Soapbox Marketing applies the tenets of SPIN® Selling to produce customer-centric marketing materials that echo the messages that sales delivers in the field. The results can be stunning: marketing and sales messages that align perfectly to drive revenue. Our expertise ranges from succinct PowerPoint presentations, product and corporate profiles, client case studies, multimedia demos and more. We’ll design it, write it, print it and launch it.

• Brochures, product sheets, media and press kits, and other sales collateral
• PowerPoint presentations for sales teams, investors and industry analysts
• Multimedia scripts, storyboards and production for product demos, Web site and corporate videos, customer testimonials

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Web Sites

Whether you’re launching your first corporate Web site or want to improve your current site, you know how much rides on your success. We build web sites from scratch, including strategic messaging, navigation design, look and feel, content creation and copy writing, interactive and lead generation components and upp’ing your credibility quotient via case studies, white papers and customer successes. We can also give your current sites a strategic face lift! If you want some “freshening up”, we can help you add sizzle and value to your Web site that will keep your customers coming back.

• Web site strategy
• Visitor experience optimization
• Landing page development and testing
• Search engine optimization
• Search engine marketing/Pay Per Click campaigns
• Web campaigns

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B2B Social Media Strategy & Campaigns

Unlike mood rings and hood ornament necklaces, Social Media marketing is here to stay. Businesses are using Twitter, Facebook, YouTube and other web destinations to generate awareness, increase customer loyalty and build community with great success. Don’t get left behind! Whether it’s one social media tool you want to conquer (like maximizing your LinkedIn profile or building a Facebook fan page, or an integrated social media campaign, Soapbox helps you make sense of connections, friends and tweets so you can create a big buzz.

• Social media strategy
• Set up dashboard tools
• Track results
• Training and best practices

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